With many marketing experts tipping group buying sites such as Cudo and Groupon to enjoy a steady rise this year, we thought the deal-a-day phenomenon would make a great topic for our new “Hot or Not?” section. If you’re not familiar with the deal-a-day (DaD) concept, here’s the low-down: Businesses register with a DaD website… [Read more…]
January 31, 2011
We are so excited to be working with Townsville photographer Kate Glover on her second volume of Townsville INK. If you haven’t seen it around, Townsville INK is a stylised photo book that celebrates the tattoo artwork of Townsville residents while raising money for ACT for Kids (formerly the Abused Child Trust). Kate’s first book… [Read more…]
January 4, 2011
To celebrate the start of a new year and new beginnings, we at Harshmellow have set ourselves the goal to be cleaner and greener in 2011 by setting and sticking to 10 Green Promises. Below is the media release that was sent to our industry media announcing our eco-changes: Townsville-based communications agency Harshmellow Media… [Read more…]
December 6, 2010
Public Relations, or PR, is the professional practice of managing the public profile of an individual or organisation, often through the media. There are various reasons that organisations may employ PR instead of, or in addition to, advertising. Some of these reasons include: the increased credibility that comes from having an independent party (eg a… [Read more…]
December 3, 2010
QUESTION: When was the last time you really looked at your organisation’s logo? Many people don’t realise it, but an effective logo is a fundamental part of building an effective organisation. Your logo is the face of your business and can send all kinds of messages to your customers and the broader community without you… [Read more…]
November 30, 2010
With the new year now breathing down the back of our necks, it’s time business owners and managers start thinking about ways to reach out to their consumers in 2011. Sure, you could rehash the same tired, old ad you’ve been running for the last twelve months and hope that people stop looking over it… [Read more…]
November 30, 2010
It’s been a while since I’ve posted any Harshmellow Musings – it’s not because I’ve run out of things to say, on the contrary! We’ve been flat out here at Harshmellow. In the past month or so we’ve spent a lot of time networking with Townsville business owners, meeting people who can help us expand… [Read more…]
August 31, 2010
“A ring is round and has no end, and that’s how long you’ll be my friend” As people grow older ‘best friends’ can become harder to find. Perhaps as we age we become more critical of others, maybe we start to learn the meaning of true friendship or perhaps we are just too busy to… [Read more…]
February 14, 2011
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