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Does a deal-a-day keep good customers away?
With many marketing experts tipping group buying sites such as Cudo and Groupon to enjoy a steady rise this year, we thought the deal-a-day phenomenon would make a great topic for our new “Hot or Not?” section. If you’re not familiar with the deal-a-day (DaD) concept, here’s the low-down: Businesses register with a DaD website […]
Posted in: Hot or Not?
Getting a start on Townsville INK, vol. 2
January 31, 2011
We are so excited to be working with Townsville photographer Kate Glover on her second volume of Townsville INK. If you haven’t seen it around, Townsville INK is a stylised photo book that celebrates the tattoo artwork of Townsville residents while raising money for ACT for Kids (formerly the Abused Child Trust). Kate’s first book […]
Posted in: News around Townsville
Harshmellow promises a greener 2011
January 4, 2011
To celebrate the start of a new year and new beginnings, we at Harshmellow have set ourselves the goal to be cleaner and greener in 2011 by setting and sticking to 10 Green Promises. Below is the media release that was sent to our industry media announcing our eco-changes: Townsville-based communications agency Harshmellow Media […]
Posted in: Behind the scenes at Harshmellow
What is public relations?
December 6, 2010
Public Relations, or PR, is the professional practice of managing the public profile of an individual or organisation, often through the media. There are various reasons that organisations may employ PR instead of, or in addition to, advertising. Some of these reasons include: the increased credibility that comes from having an independent party (eg a […]
Posted in: Communication tactics
Giving your logo its mojo
December 3, 2010
QUESTION: When was the last time you really looked at your organisation’s logo? Many people don’t realise it, but an effective logo is a fundamental part of building an effective organisation. Your logo is the face of your business and can send all kinds of messages to your customers and the broader community without you […]
Posted in: Communication tactics
February 14, 2011
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