Public Relations, or PR, is the professional practice of managing the public profile of an individual or organisation, often through the media. There are various reasons that organisations may employ PR instead of, or in addition to, advertising. Some of these reasons include: the increased credibility that comes from having an independent party (eg a… [Read more…]
December 3, 2010
QUESTION: When was the last time you really looked at your organisation’s logo? Many people don’t realise it, but an effective logo is a fundamental part of building an effective organisation. Your logo is the face of your business and can send all kinds of messages to your customers and the broader community without you… [Read more…]
November 30, 2010
With the new year now breathing down the back of our necks, it’s time business owners and managers start thinking about ways to reach out to their consumers in 2011. Sure, you could rehash the same tired, old ad you’ve been running for the last twelve months and hope that people stop looking over it… [Read more…]
December 6, 2010
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