QUESTION: When was the last time you really looked at your organisation’s logo?
Many people don’t realise it, but an effective logo is a fundamental part of building an effective organisation. Your logo is the face of your business and can send all kinds of messages to your customers and the broader community without you realising it.
How would children know that they’re suddenly “staaaaaarving” without Maccas’ sky-high Golden Arches?
How would we know “which bank?” without the iconic black and gold diamond (which, by the way, was designed to represent the Southern Cross)?
And we can never be sure that those batteries will keep going and going and going unless they bear a drum-carrying pink bunny.
Harshmellow director, Sarah Mathiesen recently shared her tips for good logo design on Canadian e-zine Suite101.
Before you have new logo designed, or revamp an existing one, use these tips as a checklist to ensure your logo is going to be as effective as it can be.
Happy reading.
Posted on December 3, 2010
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