What is public relations?

Posted on December 6, 2010


Public Relations, or PR, is the professional practice of managing the public profile of an individual or organisation, often through the media.
There are various reasons that organisations may employ PR instead of, or in addition to, advertising. Some of these reasons include:
  • the increased credibility that comes from having an independent party (eg a journalist) ‘vouch’ for your organisation, product, service or values
  • the impact that comes from repeating similar messages through multiple communication channels eg talk back radio, evening news and feature style reading
  • PR can strengthen the perceived relationship between an organisation, its target market and the broader community
  • the cost advantages of PR, as you will rarely pay for air-time or colomn space the way you do with advertising, and production costs ultimately lie with the media
  • the opportunities to conduct PR activities in a “big bang” fashion or drip-feed stories to the media in a more subtle way
  • PR increases your website’s search engine optimisation (SEO) as high-ranking news outlets publish content on your organisation’s behalf.

You can learn more about PR  through my post on the topic here >>>What is Public Relations? or of course by contacting Harshmellow Media + Design.

Ultimately, PR is about sharing stories and building relationships.