Browsing All Posts filed under »Communication tactics«

What is public relations?

December 6, 2010

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Public Relations, or PR, is the professional practice of managing the public profile of an individual or organisation, often through the media. There are various reasons that organisations may employ PR instead of, or in addition to, advertising. Some of these reasons include: the increased credibility that comes from having an independent party (eg a […]

Reaching your consumers in the new year

November 30, 2010

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With the new year now breathing down the back of our necks, it’s time business owners and managers start thinking about ways to reach out to their consumers in 2011. Sure, you could rehash the same tired, old ad you’ve been running for the last twelve months and hope that people stop looking over it […]